Press release: GNTB welcomes three new members

Frankfurt am Main, 26 November 2024 - Destination management company Kuoni Tumlare and the Deutschlandmuseum Berlin will become members of the German National Tourist Board (GNTB) on 1 January 2025, while Käthe Wohlfahrt KG, a specialist in traditional German Christmas decorations and gifts, will also join the organisation on 1 February.

The GNTB therefore has a total of 63 members, including the tourism marketing organisations of the 16 federal states, 32 companies and 15 corporations, associations and marketing organisations. In addition, 16 sponsors support the GNTB's global sales and marketing network.

The GNTB's Board of Directors unanimously approved the companies' application for membership at its 106th meeting on 21 November.

Petra Hedorfer, CEO of the GNTB, explains: ‘Through GNTB membership, we offer medium-sized companies in the German tourism industry a professional platform for marketing their products in key source markets worldwide. At the same time, our members represent the high performance standard of the tourism offering in Germany. Together, we support the positioning of Germany as a quality travel destination in international competition.’

Monika Rieker, General Manager Germany and Austria at Kuoni Tumlare: ‘We are delighted to be working even more closely with the German National Tourist Board in the future. We are united by the goal of positioning Germany as a travel destination with its many facets for our customers and inspiring them with customised travel experiences. The potential is huge and with the GNTB's worldwide network and our global presence, we are creating an ideal starting point for increasing travel to Germany.’

Robert Rückel, Managing Director of the Deutschlandmuseum: ‘The multi-award-winning, immersive Deutschlandmuseum in Berlin is the first port of call for anyone who wants to learn the basics of German history and have fun at the same time. Together with the German National Tourist Board, we want to bring international guests closer to our history.’

Takuma Wohlfahrt, Director of Marketing and Communications at Käthe Wohlfahrt, continues: ‘We have been continuously represented at GNTB tourism events since 1981. As a member of the GNTB, we are all the more delighted to invite people from all over the world to experience the uniqueness of German Christmas, with all its traditional manifestations, during a personal visit to Germany.’

Background:
The destination management company Kuoni Tumlare employs more than 1,500 experts in 33 countries worldwide. Together with service providers, they arrange accommodation, transfers, guides and restaurants & catering, for example, and offer them to their partners worldwide as complete solutions, such as round trips, educational trips, meetings, incentives, conferences and tailor-made tours. Kuoni Tumlare is a member of the JTB Europe Group, the European part of the JTB Group, and a member of the Federal Association of German Incoming Companies. As an incoming agency, Kuoni Tumlare supports the successful placement of customised and innovative tourism services on the international market. From group tours to MICE services or congresses - the broad portfolio of products and solutions is based on over 100 years of experience in destination management.

The Deutschlandmuseum in Berlin was opened in June 2023 and offers people who have previously had little to do with historical topics the opportunity to get to know Germany's history and culture in a very compact way and with all their senses. The museum is not only immersive, but also interactive. Many stations invite visitors to join in. It was the first museum in Germany to be honoured with the THEA Award as the ‘World's Best Themed Museum’.

The Käthe Wohlfahrt company specialises in the sale of traditional traditional Christmas decorations and gifts. In the historic old town of Rothenburg ob der Tauber, it operates a large speciality shop as well as the popular Christmas Museum. There are other Käthe Wohlfahrt branches in Nuremberg, Bamberg, Oberammergau, Berlin, Heidelberg and Rüdesheim, which are particularly popular with tourists, as well as in France, Belgium, Spain, Great Britain and the USA. Käthe Wohlfahrt also presents Erzgebirge folk art and traditionally handcrafted decorative and festive items at traditional Christmas markets in Germany and abroad.