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Jun 19, 2024
Exploring China: how digital transformation is shaping inbound tourism
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Tourism has many facets. In her blog "From the Desk of Petra Hedorfer" and podcast "On the Mic with Petra Hedorfer", Petra Hedorfer, CEO of the German National Tourist Board discusses and contextualizes current topics.
Now that the Knowledge Graph has gone live, the critical phase of creating new business models begins. The digital guest in the digital destination will be better informed and will be able to make the...