Business Intelligence

Our mission is to support inbound-related business decisions with highly relevant analytics.

We review, analyse and integrate data, identify early signals, and share these with our partners and companies involved in the German tourism industry, through our communication channels. We rely on market research sources that help us to understand tourists in our source markets even better. We ensure proximity to the market by analysing and condensing digitally collected BI data sources with a high number of cases and short lead times.

Latest Market Assessments

Blog and Podcast

Tourism has many facets. In her blog "From the Desk of Petra Hedorfer" and podcast "On the Mic with Petra Hedorfer", Petra Hedorfer, CEO of the German National Tourist Board discusses and contextualizes current topics.

To the Blog & Podcast

Inbound Travel Trends Germany Dashboard

We report recurring, highly decision-relevant data to our partners, via a visual analytics platform.

We use holistic, inbound travel-related data sources, which we condense and connect to enable a quick and efficient overview of market changes.

View Dashboard*

* for registered GNTB members only

Publications

Our publications offer in-depth insights into global trends in leisure and business travel, developments in our European and overseas source markets, and the perception of Germany as a travel destination. Explore our latest releases here.

Market Information

Providing for 22 source markets, we report relevant facts related to inbound tourism in a two-page document for each source market.

For more information on the respective market, please select the corresponding country on the map.

Matthias Hickl
Director Business Intelligence

Phone+49 (0)69 97464-114