From March 25 to 27, 2025, the German National Tourist Board (GNTB) launched the new GTM 360° format. As part of the 50-year tradition of the German Travel Mart (GTM), the event was organized independently for the first time without a destination partner. The GTM remains a significant B2B platform, offering small and medium-sized enterprises in the tourism industry the opportunity to personally network with international travel providers and showcase Germany as an attractive travel destination.
A special innovation this year is that the GTM 2025 was held for the first time as an exclusive river cruise from Frankfurt am Main to Bonn. Onboard three elegant ships, international guests had the chance to experience Germany in a new and diverse way.