Holidaymakers focused on sustainability

This information graphic shows facts and figures about the sustainable interests of holidaymakers.

Guests from the Austrian, Swiss, Dutch, French, Italian, Spanish, UK, US and Chinese market are particularly interested in the following holiday activities: Enjoying nature (83%), visiting cultural institutions/taking advantage of cultural offerings (71%) and visiting castles, palaces and cathedrals (74%).

These are average values based on representative online surveys on general interest in the respective holiday activities.

Presented to you by the German National Tourist Board, supported by the Federal Ministry of Economic Affairs and Climate Action.

The source of information is the Destination Brand 21; inspektour (international) GmbH.

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