UNESCO World Heritage sites are important pillars in German travel offers internationally

More than 78% of international experts (international tour operators, travel and online travel agencies) regard UNESCO World Heritage sites as important for marketing German Cities.

More than two thirds of international experts (international tour operators, travel and online travel agencies) offer UNESCO sites in their portfolio.

Travel offers to UNESCO World heritage sites in Germany often include city trips (84%), round trips (78%) and culture-oriented holiday (61%).

Presented to you by the German National Tourist Board, supported by the Federal Ministry of Economic Affairs and Climate Action.

The source of information is GNTB Industry Expert Panel, Q3 2022 Survey.