2024 Q2 - Sustainability in travel and tourism is a top priority

Sustainability in travel and tourism is a top priority. Nearly half (49.1%) of survey participants have observed an increase in demand for sustainable products, although this is a slight decrease by 1.8 percentage points compared to February 2024. Over the next three years, about two-thirds (66.2%) of CEOs and buyers expect a shift towards more sustainable bookings, with 17.9% anticipating a strong shift. Additionally, a significant majority (78.3%) of Key Accounts see Germany as a sustainable destination, and 57.8% promote it as such.

The GNTB Industry Expert Panel aims at collecting and providing industry sentiment on inbound tourism to Germany. It provides insights into current and future market assessments by international CEOs and Key Accounts from over 40 countries, visitors’ demand pattern as well current trends and future developments in travel and tourism.

The following Information graphic summarizes the above described figures about the growing demand for sustainable travel products.