Podcast Episode 9: EURO 2024, Oktoberfest & More – Event Tourism in Germany

From the UEFA EURO 2024 to world-class concerts and traditional festivities like the Oktoberfest – numerous major events attract visitors from all over the world to Destination Germany. But what impact do these events have on inbound tourism to Germany, and what social and economic potential do they hold? In this episode of our podcast, Petra Hedorfer, CEO of the German National Tourist Board, explores these topics with Benedikt Brandmeier, Head of Tourism, Events and Hospitality at the City of Munich.